If you enjoy the outdoors and love the ocean and fishing like we do, then you know that there is much more to fishing then just catching fish. And, because it is our desire to help you experience the truly important things about fishing; as well as help you catch “that one fish" more than just once in a lifetime. We have been busy working hard behind the scenes. We have new shapes and colors being released. These colors and shapes are currently in different phases of development and testing. We have created a new section on our website to feature these new releases. You can find this section in our Main Menu under “New Bait Shapes”. And, we invite you to take a few minutes to check-out this section. It’s our hope that you will come to more than just love our baits, like we do. For us the exciting thing about all of this is that we are just getting started with much, much, much more coming - our best baits and colors has not been released yet. (NOTE: This website is a work in progress - We are still editing and improving this website. Also, all orders are made to order, and we are working dilligently to get all of the orders out as quickly as we can. So if you need a bait shape or color right away please visit one of the retail locations that carry our baits. Thank you for your continued consideration, understanding, and support.

The Bait Underground - Unadvertised Bait Shapes

This section is created because we listen to our customers.  The bait shapes in this collection are not new to us.  We have used all of these shapes at some point in our decades of fishing.   However, as a company we just decided not to actively promote or sell the shapes for one reason or another.  However, we have received so many requests from our customers that we couldn't continue to say "no" to everyone.  We made a commitment to listen to our customers and seriously consider each requests.   This section is here because you asked and we are serious about our commitment to listen.

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