If you enjoy the outdoors and love the ocean and fishing like we do, then you know that there is much more to fishing then just catching fish. And, because it is our desire to help you experience the truly important things about fishing; as well as help you catch “that one fish" more than just once in a lifetime. We have been busy working hard behind the scenes. We have new shapes and colors being released. These colors and shapes are currently in different phases of development and testing. We have created a new section on our website to feature these new releases. You can find this section in our Main Menu under “New Bait Shapes”. And, we invite you to take a few minutes to check-out this section. It’s our hope that you will come to more than just love our baits, like we do. For us the exciting thing about all of this is that we are just getting started with much, much, much more coming - our best baits and colors has not been released yet. (NOTE: This website is a work in progress - We are still editing and improving this website.)

Collection: In the Surf - West Coast (Surf Perch)

Even though our baits are made in Hawaii, they work in other location around the world.  This collection contains popular shapes in our unique colors that are effective in the surf on the pacific coast of the United States. 

In an effort to make browsing our site a little easier we put just a few of the over 113 colors that we make in this section. These are popular colors selected by our customers who live in California.  If you desire to explore our other exceptional colors, you are invited to check-out rest of the site.


Section Under Construction - Exceptional Things Are Coming Soon

California’s Proposition 65 WARNING:  Ingredients in Soft Plastic May Cause Cancer and Reproductive Harm. 
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