If you enjoy the outdoors and love the ocean and fishing like we do, then you know that there is much more to fishing then just catching fish. And, because it is our desire to help you experience the truly important things about fishing; as well as help you catch “that one fish" more than just once in a lifetime. We have been busy working hard behind the scenes. We have new shapes and colors being released. These colors and shapes are currently in different phases of development and testing. We have created a new section on our website to feature these new releases. You can find this section in our Main Menu under “New Bait Shapes”. And, we invite you to take a few minutes to check-out this section. It’s our hope that you will come to more than just love our baits, like we do. For us the exciting thing about all of this is that we are just getting started with much, much, much more coming - our best baits and colors has not been released yet. (NOTE: This website is a work in progress - We are still editing and improving this website.)

Omilu Caught By Keith Uehara with our 3-Inch  Ice Nehu Crazy "LOLO" Fish
Crazy "LOLO" Fish (3 Inch)  - Ice Nehu Glow (Color Code 0060)
  • Load image into Gallery viewer, CRAZY "LOLO" FISH (3 Inch)
  • Load image into Gallery viewer, Omilu Caught By Keith Uehara with our 3-Inch  Ice Nehu Crazy "LOLO" Fish
  • Load image into Gallery viewer, Crazy "LOLO" Fish (3 Inch)  - Ice Nehu Glow (Color Code 0060)


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We do things differently so you can experience the really important things about fishing.  And, it is no different when it comes to our 3 Inch CRAZY "LOLO" FISH.   This soft plastic bait shape is a perfect bait whose profile generally matches a fish small bait fish.  And with the right color pattern and rigging it can mimic a deep water shrimp.

Our high quality soft plastic both responsive and a bit more durable then what is offered by other Lure makers in Hawaii. Don't get us wrong we still loose tails and baits do get cut in half by fish with sharp teeth; however, it just happens less often.    If you are looking for something more durable then our original high quality premium soft plastic you may want to consider our Bluewater Plastic Blend.

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