If you enjoy the outdoors and love the ocean and fishing like we do, then you know that there is much more to fishing then just catching fish. And, because it is our desire to help you experience the truly important things about fishing; as well as help you catch “that one fish" more than just once in a lifetime. We have been busy working hard behind the scenes. We have new shapes and colors being released. These colors and shapes are currently in different phases of development and testing. We have created a new section on our website to feature these new releases. You can find this section in our Main Menu under “New Bait Shapes”. And, we invite you to take a few minutes to check-out this section. It’s our hope that you will come to more than just love our baits, like we do. For us the exciting thing about all of this is that we are just getting started with much, much, much more coming - our best baits and colors has not been released yet. (NOTE: This website is a work in progress - We are still editing and improving this website. Also, all orders are made to order, and we are working dilligently to get all of the orders out as quickly as we can. So if you need a bait shape or color right away please visit one of the retail locations that carry our baits. Thank you for your continued consideration, understanding, and support.

  • We Understand -

  • Everything has a beginning. We all started somewhere. And, for most of us, it all started at the Water's Edge.

  • We Understand -

  • That sometimes the journey is just as important as the destination.

  • We Know -

  • Life is about the relationships that we build and the quality of experiences that we have along the way.

  • We Understand -

  • Sometimes fishing is more than just relaxing and getting away from it all.

  • We Recognize -

  • "If you give a hungry man a fish, you feed him for a day, but if you teach him how to fish, you feed him for a lifetime". - Lao Tsu

We Understand -

Everything has a beginning. We all started somewhere. And, for most of us, it all started at the Water's Edge.

We Understand -

That sometimes the journey is just as important as the destination.

We Know -

Life is about the relationships that we build and the quality of experiences that we have along the way.

We Understand -

Sometimes fishing is more than just relaxing and getting away from it all.

We Recognize -

"If you give a hungry man a fish, you feed him for a day, but if you teach him how to fish, you feed him for a lifetime". - Lao Tsu

  • We Are -

  • Experienced Fishermen who have a passion for sharing our experiences in order to help others.

  • We Felt -

  • Unsatisfied with the soft plastic lures that were available to us. And, we knew we could do better.

  • We Believe -

  • Sometimes you just need to do things differently and challenge what is normal to truly make a difference.

  • We Believe -

  • That sometimes good isn't good enough - when exceptional is the answer.

  • It's More Than Just Words -

  • We take your desire to catch fish with our baits very seriously.

We Are -

Experienced Fishermen who have a passion for sharing our experiences in order to help others.

We Felt -

Unsatisfied with the soft plastic lures that were available to us. And, we knew we could do better.

We Believe -

Sometimes you just need to do things differently and challenge what is normal to truly make a difference.

We Believe -

That sometimes good isn't good enough - when exceptional is the answer.

It's More Than Just Words -

We take your desire to catch fish with our baits very seriously.

It's The Reason We Do What We Do -

At Water's Edge Baits we love the outdoors and are passionate about fishing, the water, adventure, exploration, learning, and sharing.  We are experienced fishermen who use our experience and knowledge to intelligently challenge the status quo in order to make things better for everyone.  Our products bring people together, create memories, and help people fulfill their dreams. We make quality hand-injected soft plastic lures that work.

When Exceptional Is The Answer - Good Isn't Good Enough.

 

At Water's Edge Baits we are different than most other companies.  We believe that exceptional is the answer because good just isn't good enough.  We also believe the concept that quality ingredients in equals quality products out.  We apply these two beliefs to all that we do.  We make quality hand-injected, soft plastic baits that work.  We use a very special blend of high quality soft plastic that is different than what most companies use in Hawaii.  Our soft plastic is both durable and responsive.  Don't get us wrong, when we use our baits they still come back cut in half, cut up, or missing a tail from fish that have sharp teeth, but it just happens less often. 

Hawaiian Chocolate Jumping Jack
Dark Brew Jumping Jack
Clear Red Menpachi Glow in the Da Fry

New Baits Are Coming!

It’s more than just a passion for us. 
We understand that fishing is much more than just catching fish. So we are
always innovating. These baits will be listed in our
"New Baits Section" when they are ready to be released.

Featured collection

  • Fish Stick (2.25 inch) - Special Seasonal Assorted Color Pack
    from $4.59
    from $4.59
    Sold out
  • Atomic Blue (Color Code 0081) Maui Worm
    from $4.58
    from $4.58
    Sold out
  • Ghost of Casper (Color Code 0075) with Green Glow
    from $4.84
    from $4.84
    Sold out
  • Color Code 0045: Purple Gorilla - Black Plastic with purple obake and assorted sized and assorted shaped orange, red, green, blue, black, copper, and black glitter
    from $8.19
    from $8.19
    Sold out
  • Color Code 0007 - Clear Plastic with Assorted Sized Silver and Blue Glitter
    from $5.00
    from $5.00
    Sold out
  • $4.84
    $4.84
    Sold out
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